The white paper provides an in-depth review of the desire for organization to analyze the new sources of data that are mostly available in an unstructured form and the limitation posed by traditional data warehouses in handling such types of data. Big data and hadoop platform provides the right mechanism for handling but organizations still need and enterprise strategy to handle all type of data and platform . The papers provide some recommendations and how these platform co-exist in a complementary way such that organization can be leverage them to support there business intelligence as well as advanced analytic requirements.